Generating publicity for your Jamboree contingent and Scouting can be a rewarding endeavor. By sharing positive news about Scouting in your local media, you not only bring recognition to your contingent and council but also inform local families about the exciting opportunities Scouting offers. To help you get started, here are some basics and tips for getting news coverage.
The benefits of news coverage are numerous, and there are countless story ideas you can pitch to your local media outlets. Consider stories that showcase your contingent members’ preparations for the Jamboree, their community service efforts, or their participation in fun and unique Scouting activities. You can also highlight extraordinary fundraising efforts or individual stories of scouts overcoming challenges. Finding the right media contacts is essential, and you can explore newspapers, radio stations, and TV stations in your area.
Communicating with editors, reporters, and producers can be done through email or phone calls. While news releases were once common, a well-written email message is often sufficient. For weekly community newspapers, a simple photo with a caption can work wonders. For radio and TV stations, a straightforward note pitching your story can capture their attention. Additionally, leveraging your social media accounts is crucial, as it allows you to have full control over sharing your stories and engaging with your audience.
By following these steps and involving your contingent members in the media outreach process, you can effectively promote your Jamboree contingent and Scouting in your local community. Remember, positive news coverage not only benefits your contingent but also inspires others to join the Scouting program.
Resources such as the National Jamboree Media Kit, B-Roll footage, and stock images are available to support your media efforts. For more information, visit jamboree.scouting.org/media or contact [email protected].